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Market segmentation and targeting criteria market segmentation will assist the from mkt 421 at university of phoenix. Market segmentation, targeting & positioning essay sample market segmentation, targeting and positioning are very important terms in marketing. Read this business essay and over 88,000 other research documents market segmentation segmentation is important in consumer analysis because understanding the consumer will allow us segment the market more meaningfully. In general terms, market segmentation is the process of dividing the total market into large homogeneous groups of customers who share similar needs and characteristics.
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